Our Strategy

The Step Up Strategy will see the charity working closely with local authorities and health services to develop new routes to being active.


We will be focusing more on supporting people facing financial disadvantage and those with health conditions and disabilities. We know that there are huge challenges around mental health and obesity in the area, particularly for young people, and we believe that by helping them develop a love of movement, we can reduce the impacts these conditions have on people’s lives.


According to the latest statistics, 26% of Reception-aged children are overweight or obese in Staffordshire, and 40.5% of children in Stoke are overweight or obese by Year 6. An estimated 12.8% of 5 to 19-year-olds in Stoke have a mental health disorder.


Together Active, an Active Partnership, has supported over 40 community organisations with more than £200,000 of funding over the course of the pandemic.


Physical activity is going to play a huge role in the COVID recovery. Physically and mentally for individuals, but also for the local economy. Our strategy will see us playing a key part in tackling inequality with activity, making it more accessible for everyone.


The people of our county face a range of challenges when it comes to being physically active. 22% of adults in Staffordshire have a limiting long-term illness, which rises to 53% in older people. 20.8% of people in Stoke are experiencing deprivation due to low incomes. And 12.8% of adults in Stoke have no qualifications. These are all factors which can limit how active someone is.


We’ve worked hard to develop our new strategy through consultation and research. We know that being physically active adds healthy years to people’s lives, and we want that to be something everyone can have access to.


Our Strategic Objectives


Support Health
Supporting individuals to add healthy years to their lives through positive physical activity behaviours. Using physical activity and sport as a tool to prevent and manage long term health conditions.
Leadership Equality
Driving systems leadership that results in physical activity and sport becoming a core feature in policy. In partnership, tackle systematic inequalities in physical activity and sport participation.



Strategy Documents


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