Sport England Update – Oct 2016

Guide to research

Putting the customer at the heart of what we do is a key part of our new strategy

Working with research agency 2CV, we’ve produced a guide to help make sure you create high quality research that allows you to understand the customers you’re trying to reach. Insight is only as good as the research that underpins it – so this guide is designed to help you carry out top-quality research that has a big impact on your organisational goals. And it doesn’t have to be expensive or complex.

The key is being clear about what you’re trying to understand. What do you need to know? Once that’s set in stone, it’s time to use the most suitable approach to your research. This guide helps you to establish both. That’s why we’ve split the publication into two distinct parts – firstly, an introduction to research itself and secondly, how to choose your methodology.   Download a copy

Sport, sexual orientation and gender identity

We know we can do more to encourage more lesbian, gay, bisexual and transgender (LGBT) people to take part in sport and activity. There have been pockets of excellent work that highlight the great benefits of engaging in the workforce, coaching and volunteering – but this is one section of our community that we know relatively little about.

Sport, Physical Activity and LGBT report As a result, we commissioned Pride Sports Open in a new window to undertake a 10 week study examining the levels of participation of lesbian, gay, bisexual and transgender (LGBT) people in sport.

Download the Sport, Physical Activity and LGBT report.

The report looks into the existing research into issues affecting take up and the impact of projects currently out there that are successfully delivering more opportunities for LGBT people. The study focuses on:

• Initiatives aimed at improving participation
• Volunteering
• Spectating

The study also considers how provision that has successfully engaged LGBT people is also working to reduce physical inactivity and to engage those who were previously inactive.

In the implementation of our new strategy, Towards an Active Nation, we will ensure LGBT people have as equal emphasis as other protected characteristics. We are developing some key actions based on the Sport, Physical Activity and LGBT report findings and further details will follow.

In the meantime, if you would like to contribute to discussions, have a case study or a question please contact Alexandra Moore.    Source of information

Sport England / Club Matters 

Share your club stories

Have you got top tips for how to run a club? Want to shout about how great your club is off the pitch? Interested in sharing your club’s best bits? We are looking for sports clubs, of all shapes and sizes, to share their club stories with us. Whether you host fun fundraising events, are a social media guru or have just started out, we’d love to showcase your successes with the sporting world. We are looking for club stories to add to our website (just think about the free publicity!)

We’d particularly love to hear from you if:

• You have just started out as a sports club
• You promote your club on Facebook, Twitter, YouTube or other social media platforms
• You have an active, regularly updated club website
• You have run or are planning successful fundraising events
• You have a creative way of saving money for your club (for example, by cutting energy costs)

If you have any other stories about how great your club is, but don’t fit into one of the categories above, don’t worry! We’d still love to hear from you. Contact Club Matters with your information to share